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Have you optimized your images for search?

SEO comprises of different parts; therefore, businesses can find it easy to oversee some of the minor steps to performing good on-site SEO, and however, every little thing you need to do to strengthen your website's SEO can make a tremendous different most particularly things that other sites may be overlooking. To make your site more competitive in the search engine, you need to take your time to optimize your images for SEO. This is an elementary and essential step you have to take in making your business stand out among others. We are all aware of the importance and value of a prosperous digital marketing promotion, and a lot of marketers won’t deny the fact that SEO has a very critical role to play. There are lots of things you can do in making your promotion successful besides building links; without having to over-raise your budget.

Image optimization is one of the crucial steps to take under your SEO umbrella. A complete SEO promotion comprises a calculated plan for promoting images that remains very vital to your audience. It is very accurate that even Google itself recognizes the importance of imagery and suggests some useful tips on image optimization on their guidelines for image publishing. If you own an online store, image optimization is what you need to master. Image optimization is a vital part of building a successful e-commerce website from appealing buyers checking Google images to reducing site load time.

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What is Image Optimization? Image optimization is about reducing the file size of your images without losing quality so that your page load times remain low. It's also about image SEO. That is, making your product images to rank on Google and other image search engines. Why Images are Important for SEO It is understood that SEO is all about keywords and text; images also have a very vital role to play because they are essential for user experience.

For instance, founding yourself on a webpage that looked like a Word doc with nothing but the text on a white background, you wouldn't feel like the website was trustworthy or memorable. Research attests that people are 80% more likely to read content with an image and 64% more likely to remember it afterward. Images form a massive part of how we understand a web page. That of course matters for SEO because Google's algorithm monitors the user's behavior, such as the amount of time spent by visitors on a web page. Though images can be optimized more directly aid with SEO also. In a situation where a typical visitor to your page can only see image alone, search engine crawlers can see the text around the image which can be filled in to let them know what you want them to know. To help you confirm that you're optimizing your images correctly, ride with me. Here are five basic tips to get you off to a great start.

Follow the below tips to optimize every image you use on your website for the search engine. For every image, you use on your website, follow these tips to optimize them for the search engines. 1. Use relevant, high-quality images. This is very important for SEO user experience. A badly cropped or blurry image will make your page looking unprofessional and poor, because, any image that's not related to the content on the page will be confusing for the user. The best is to use an image that's related to the content on the page and looks clear.

This is in reference to a great book by Michael Stattelman
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2. Customize the filename. This step is straightforward, but it's astonishing everyone do not do it. Take your time to customize the filename before adding an image to your website. Change it to something related to the page and can also include some of your target keywords for the page. For instance, if your web page is about a wallet product, you can name the image something like brand name-wallet.jpg.

3. Use alt tags. This is one of the webpages that lots of visitors won't see, of course, search engines are seeing it. Alt text can be provided for every image added to your website which will show up in place of your image if the browser is having trouble loading it. The text is one other part of the page that can be used to signal to search engines what the page is all about.

4. Find the right quality-to-size ratio. This is one complicated part, you don't want your image to be big so that it won't slow down your website, but you want to look excellent and friendly. Site speed is one of SEO ranking factor, and you wouldn't want your visitors to wait for a page to load, this is a bad user experience and for your SEO also.

5. Choose the right file type. There are three important kinds of image files, but you may not know the difference between each. Understanding the different file types can help you choose the best one for your needs. You also Keep these things in mind when adding an image to an article: Add a caption, if appropriate, for easier scanning of the page Reduce file size for faster loading Reduce file size for faster loading Add OpenGraph and Twitter Card tags for the image Use a relevant image that matches your text Pick a suitable file name for your image Make sure image dimensions match the image size as displayed Reduce file size for faster loading Use src set if possible Use image alt text. No need for a title text Add structured data to your images Don’t break the left reading line with an image – align images right or center Use images in your XML sitemaps Apart from contributing to SEO and user experience, images also play a vital role in conversion!

Posted In:
Strategy Management

5 Comments

  1. Itachi Uchiha
    Jun 15, 2019

    Yet again Molly Nijmeijer, another great read. Thank you so much for these articles.

  2. William Downs
    Jun 15, 2019

    Molly Nijmeijer, Where do you find this type of information because the bredth or your interests along the lines of startegy is expansive.

    • Kakashi Hatake
      Jun 15, 2019

      Agree WIlliam, not only broad but deep enough to provide relevent sontent on the subject.

      • William Downs
        Jun 15, 2019

        Thank you Kakashi!

  3. Shikamaru Nara
    Jun 15, 2019

    I always am looking for strategy concepts to expand beyond what I learned in school at H.E.C. in Paris, and this site is a great way to gather those types of concepts. Way to go Molly Nijmeijer