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Are you S.E.O. Voice optimized?

By 2020, it is predicted that 50% of Google searches will be conducted using voice search as a result of rapidly growing and broader acceptance of voice search by internet users. The question is, are you getting your business ready for this important shift in SEO or are you even aware of this major search engine? As a business or website owner, your principal target is to enable possibly interested clients to find and buy your products or services. If buyers are increasingly making use of voice search to gain information, optimizing your site is very important to suit their needs.

By applying this modern digital marketing policies, you can have the edge and stay ahead of the competition and have the first mover benefit over others. At this age, if you haven’t incorporated voice search into your SEO strategy, then you need to today and now. About 34 million voice search devices were in circulation in 2017, and about 41% of adults are making use of them every single day. As a matter of fact, in 2016, Google’s voice search device received more queries than in 2008 when it was launched. With Google Assistant, Cortana and Siri, smartphone users can ask their phones any question and get their answers immediately.

WHAT IS VOICE SEARCH? With an increasing number of people using mobile devices to search, people usually find it much easier using their voice to search than going through that stress of typing on the tiny screens. That is a challenge to SEO professionals to start making ways on how to improve their search engines from content and SEO differently and efficiently. In this modern age, searching via voice is a very hot topic among forward-thinking SEO professional to stay ahead of others in a competitive market. Smartphone users and SEO professionals are the primary users of voice search in searching or making inquiries, that is, they use their voice via device, this is done by using phones and home assistants in seeking for information or making inquiries via a search engine or digital assistant.

The statistical growth of voice search has increased with the introduction of smart speaker devices such as Google Home, Apple’s new HomePod, and Amazon’s Echo. These devices have shown to be widely popular and acceptable, that is, voice search is growing at a train pace and is no longer a fad or fashion that you can just use at a time and forget about when you get a new phone. Meaning voice search is making its way into every household, and guess what, it’s here to stay.

This is in reference to a great book by Michael Stattelman
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HOW DOES VOICE SEARCH WORK? Voice search makes use of speech recognition in understanding an inquiry that a user is making, and then it tries to get an online match answer that answer the query. With mobile phones, this often takes the user to a web page. And with smart speakers, it reads out the information that best fits the query.

The Differences Between Traditional Search and Voice When People make an inquiry using their voice, they usually make use of different terms for the search. That means the traditional or the old style keywords isn’t enough to understand everything. Therefore, voice search optimization is a particular method to optimize a website and to respond to the modern voice commands. Voice searches is about 76.1% longer than text-based searches.

How Are People Using Voice Search Its evident reading Google’s Voice Search guidelines that they prefer voice search results that are very brief, precise and to-the-point. Content that is easy to read and understand achieves a better result in voice search.

Where are Voice Query Results Coming From? Voice search answers usually come from Google’s Answer Box, and it is featured in search results right at the top of the results page. This is usually called a “position zero” or “featured snippet.” By optimizing your content, it’s most likely to appear in the Answer Box and give you an instant help when it comes to voice search optimization.

Posted In:
Strategy Management

5 Comments

  1. Itachi Uchiha
    April 02, 2019

    Yet again Molly Nijmeijer, another great read. Thank you so much for these articles.

  2. William Downs
    April 03, 2019

    Molly Nijmeijer, Where do you find this type of information because the bredth or your interests along the lines of startegy is expansive.

    • Kakashi Hatake
      April 04, 2019

      Agree WIlliam, not only broad but deep enough to provide relevent sontent on the subject.

      • William Downs
        April 05, 2019

        Thank you Kakashi!

  3. Shikamaru Nara
    April 06, 2019

    I always am looking for strategy concepts to expand beyond what I learned in school at H.E.C. in Paris, and this site is a great way to gather those types of concepts. Way to go Molly Nijmeijer